A brand equity survey is one that is used by the company manufacturing products to understand the future potential for growth in the market. This brand equity survey helps the company to take important decisions by keeping in view the brand intensity. Apart from this survey can be used to assess the potential for further spread of the products in the market.
Sample Brand Equity Survey
Name of the customer _________________________
Address of the customer _________________________
Contact number of customer _________________________
Email ID of customer _________________________
Q1: Please provide your age group?
a) 20-25 ____________
b) 26-30 ____________
c) 31-35 ____________
d) 35 and above ____________
Q2: Please specify your gender by ticking against the one that is appropriate below?
a) Male __________
b) Female __________
Q3: Please provide your yearly income at present?
Q4: Which brand of bathing soaps you know apart from our company brand? Please specify the names below?
Q5: Which brand of bathing soap you have purchased in last one year?
Q6: Are you satisfied with the bathing soap that you have been using?
Q7: On an average how much amount do you spend on buying bathing soap for your entire family per annum?
Q8: How frequently do you do shopping for bathing soap for your family use?
a) Every Week
b) Every Month
c) Every quarter
d) Every 6 months
e) Every year
Q9 : How will you rate the overall satisfaction of the bathing soap brand that you always buy on a scale of 0-5 where 0 is least and 5 is best by putting a tick against the scale given here under?
a) 0 __________
b) 1 __________
c) 2 __________
d) 3 __________
e) 4 __________
f) 5 __________